Igor ENICOV, PhD, Professor, Free International University of Moldova
Iulita BIRCA, scientific researcher, National Institute for Economic Research
The article deals with questions related to the quality management of products based on the principles of marketing and competitiveness of the company. There was revealed that the quality of the products is adequately to the competitiveness, as the quality of products perceived by the consumer is made up of different indicators. Marketing solutions in the field of quality management provide for the establishment, provision and maintenance of consumer qualities at all stages of the product life cycle (services). The authors substantiate the necessity of a complex mechanism of marketing management of product quality. Novelty. Product quality management is one of the major problems, which is further exacerbated due to the constantly increasing demand for environmentally friendly products. At the same time, issues of product quality management (services) and increasing the competitiveness of the company is one of the main components of forecasting, strategy and policy of the company. The aim of the study is to examine the activity of economic agents to develop and implement competitiveness strategies for effective action on domestic and foreign markets. To achieve this purpose the methods of analysis, comparison, statistics, induction and deduction have been used.