2013, nr. 4

THE DYNAMICS OF THE TEXTILE MARKET. ANALYTICAL REFERENCES

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Authors:  
Aliona CERNOVA, PhD Student, ULIM

During the transition to a market economy, the state of many countries’ economies and the international textile industry face considerable challenges. There are many uncertainties surrounding the global textile market, exacerbated by gloomy predictions that for a decade should have been eliminated, resulting in “free” trade flows. There is no doubt that manufacturers which have created niche markets will be better positioned to compete in the global marketplace and achieve higher margins for products while yielding greater profitability. This paper is an introduction of a reasearch that examines how some textile market niches have evolved. The goal of this paper is research and the role that textile niche markets will play by 2025. Specific objectives are: to give a broad overview of various trade theories, including classical, neo-classical, post-neo-classical, and modern, in order to determine what are the possibilities for development and protection. In particular, emphasis will be focused the special problems, due to the vector exchanges and commercial conjuncture, to illustrate how traditional marketing methods differ from market to market and to examine what role will play niche markets in the textiles industry and textile apparel industry in 2050. The results of this research study will help formulate a business strategy that can be used in market capitalization and will provide a framework for research for textile researchers at a global level.

Keywords:  
market, cotton, consumer industry, textiles industries, woven, export, import.