RUSU, V. THE POWER OF ATTRACTION: UNDERSTANDING HOW SOFT POWER GENERATES NATIONAL BRAND VALUE. Economy and Sociology, [S. l.], n. 1, 2026. DOI: 10.36004/nier.es.2026.1-10. Disponível em: https://economy-sociology.ince.md/index.php/Economy_and_Sociology/article/view/288. Acesso em: 16 jul. 2026.