2013: Journal no. 3

FINANCIAL STRATEGY: SPECIFIC FEATURES AND INFLUENCE FACTORS IN THE BANKING SYSTEM

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Authors:  
Olga STEFANIUC, PhD, Associate Professor, State University of Moldova

Financial strategy is a model of training,tracking and use of financial resources of the bank in the long run. It is an element of the overall strategy and it determines the development directions in the areas of credit policy, investment policy, broadcasting policy, deposit policy, interest rate policy, dividend policy, liquidity policy support. So, the financial strategy forms the Bank\’s financial policy in order to create an efficient management of financial flows.

Keywords:  
strategy, strategic management, commercial banks, financial strategy, financial resources, financial policy, liquidity, profitability.